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Get Their Interest—But You Don't Have to Fool Them! |
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My grandfather worked in a blacksmith shop when he was a boy, and he used to tell me, when I was a little boy myself, how he had toughened himself up so he could stand the rigors of blacksmithing. One story was how he had developed his arm and shoulder muscles. He said he would stand outside behind the house and, with a 5-pound potato sack in each hand, extend his arms straight out to his sides and hold them there as long as he could. After awhile he tried 10-pound potato sacks, then 50-pound potato sacks and finally he got to where he could lift a 100-pound potato sack in each hand and hold his arms straight out for more than a full minute! Next, he started putting potatoes in the sacks. Wow! I love this joke. Here he is leading us on to thinking grandfather is quite a weight-lifter, until the last line, then he gives us the truth. A surprise, wasn't it? You know that's a good way of developing your marketing, or of getting attention, or of capturing the attention of others. But it has a downside if you aren't real careful. You can get their interest, but you don't have to fool them. If you do, then make one hundred and ten percent sure you are completely genuine and legitimate. Folks will accept being played with if the fun leads to a lesson or benefit. It backfires if it does not, for then you make them look like the fool. So, when using humor to attract attention, to make a sale or to make a point, make sure there is a lesson or a truth within the humor. Do not use humor at the expense of anyone. Use it to teach. Practical jokers are fun for about the first joke. Thereafter they become boring fast. But a joke used to progress conversation, where it is not a joke at anyone's expense, can really make you an authority. Consider that the storytellers are the ones who get their point across. It has been that way for thousands of years. If you want to make a point, put it in a story. It is in the skillful weaving of that story that will bring your prospect to the end you want him to see. So tell stories. But remember . . . Get Their Interest—But You Don't Have to Fool Them! ........ Ken Darby writes articles, books and other material helping people achieve their goals. We pay for your dream home. For an amazing income opportunity take a look at http://www.thenewsshop.com/oursalespeople.html You might want to see if an internet business is for you. For a series of short emails that shows you, sign up for the Pebble at http://www.the-pebble.com |
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